Drink Delta
PROJECT OVERVIEW
Delta Beverages creates fast-acting, zero-sugar THC seltzers in multiple flavors and dosage levels. I developed email and digital campaign creative supporting product launches, seasonal promotions, and ongoing customer engagement. In 2025, those campaigns generated $6.45M in revenue and increased revenue per recipient by 59% year over year.
ROLE
Campaign Designer
SCOPE
Email & Digital Design
INDUSTRY
THC Beverages
Drink Delta
PROJECT OVERVIEW
Delta Beverages creates fast-acting, zero-sugar THC seltzers in multiple flavors and dosage levels. I developed email and digital campaign creative supporting product launches, seasonal promotions, and ongoing customer engagement. In 2025, those campaigns generated $6.45M in revenue and increased revenue per recipient by 59% year over year.
ROLE
Campaign Designer
SCOPE
Email & Digital Design
INDUSTRY
THC Beverages
Drink Delta
PROJECT OVERVIEW
Delta Beverages creates fast-acting, zero-sugar THC seltzers in multiple flavors and dosage levels. I developed email and digital campaign creative supporting product launches, seasonal promotions, and ongoing customer engagement. In 2025, those campaigns generated $6.45M in revenue and increased revenue per recipient by 59% year over year.
ROLE
Campaign Designer
SCOPE
Email & Digital Design
INDUSTRY
THC Beverages
02 / PAID SOCIAL
Campaign ideas, built for the scroll.
I adapted established email campaign concepts into Meta ads, translating the same message, offer, and product story into faster, more focused social placements. Each execution preserved the campaign's visual logic while giving every ad a clear hook and room to perform on its own.
02 / PAID SOCIAL
Campaign ideas, built for the scroll.
I adapted established email campaign concepts into Meta ads, translating the same message, offer, and product story into faster, more focused social placements. Each execution preserved the campaign's visual logic while giving every ad a clear hook and room to perform on its own.
02 / PAID SOCIAL
Campaign ideas, built for the scroll.
I adapted established email campaign concepts into Meta ads, translating the same message, offer, and product story into faster, more focused social placements. Each execution preserved the campaign's visual logic while giving every ad a clear hook and room to perform on its own.
03 / DESIGN SYSTEM
A flexible system behind the creative.
I created a library of low-fidelity wireframes that gave the design team a repeatable starting point for recurring campaigns. The layouts standardized hierarchy and spacing without locking the work into one formula, making new creative faster to execute while leaving room for different messages, imagery, and offers.
03 / DESIGN SYSTEM
A flexible system behind the creative.
I created a library of low-fidelity wireframes that gave the design team a repeatable starting point for recurring campaigns. The layouts standardized hierarchy and spacing without locking the work into one formula, making new creative faster to execute while leaving room for different messages, imagery, and offers.
03 / DESIGN SYSTEM
A flexible system behind the creative.
I created a library of low-fidelity wireframes that gave the design team a repeatable starting point for recurring campaigns. The layouts standardized hierarchy and spacing without locking the work into one formula, making new creative faster to execute while leaving room for different messages, imagery, and offers.
