Everlong Captive
PROJECT OVERVIEW
Everlong Captive helps mid-market employers participate in member-owned healthcare insurance captives, offering greater transparency, control, and long-term value than traditional insurance structures. I developed a clearer brand identity and visual system designed to make that sophisticated ownership model feel credible, understandable, and ready to scale.
ROLE
Brand Designer
SCOPE
Brand Identity & Campaign Design
INDUSTRY
Healthcare & Employee Benefits
Everlong Captive
PROJECT OVERVIEW
Everlong Captive helps mid-market employers participate in member-owned healthcare insurance captives, offering greater transparency, control, and long-term value than traditional insurance structures. I developed a clearer brand identity and visual system designed to make that sophisticated ownership model feel credible, understandable, and ready to scale.
ROLE
Brand Designer
SCOPE
Brand Identity & Campaign Design
INDUSTRY
Healthcare & Employee Benefits
Everlong Captive
PROJECT OVERVIEW
Everlong Captive helps mid-market employers participate in member-owned healthcare insurance captives, offering greater transparency, control, and long-term value than traditional insurance structures. I developed a clearer brand identity and visual system designed to make that sophisticated ownership model feel credible, understandable, and ready to scale.
ROLE
Brand Designer
SCOPE
Brand Identity & Campaign Design
INDUSTRY
Healthcare & Employee Benefits
01 / BRAND IDENTITY
A confident mark for a complex model.
Everlong needed to explain a sophisticated form of health-plan ownership without looking like another conventional insurer. I built the identity around a forward-moving arrow, then developed a disciplined navy, red, and white system that could feel authoritative in a boardroom and direct in a campaign.
01 / BRAND IDENTITY
A confident mark for a complex model.
Everlong needed to explain a sophisticated form of health-plan ownership without looking like another conventional insurer. I built the identity around a forward-moving arrow, then developed a disciplined navy, red, and white system that could feel authoritative in a boardroom and direct in a campaign.
01 / BRAND IDENTITY
A confident mark for a complex model.
Everlong needed to explain a sophisticated form of health-plan ownership without looking like another conventional insurer. I built the identity around a forward-moving arrow, then developed a disciplined navy, red, and white system that could feel authoritative in a boardroom and direct in a campaign.
02 / INFORMATION DESIGN
Turning a complicated model into useful proof.
The next challenge was helping brokers and employers understand how the captive works and why it matters. Case studies, educational booklets, and event materials organize dense financial information into clear, repeatable stories that sales teams can actually use.
02 / INFORMATION DESIGN
Turning a complicated model into useful proof.
The next challenge was helping brokers and employers understand how the captive works and why it matters. Case studies, educational booklets, and event materials organize dense financial information into clear, repeatable stories that sales teams can actually use.
02 / INFORMATION DESIGN
Turning a complicated model into useful proof.
The next challenge was helping brokers and employers understand how the captive works and why it matters. Case studies, educational booklets, and event materials organize dense financial information into clear, repeatable stories that sales teams can actually use.
03 / BRAND IN MARKET
One system, built for every point of contact.
The identity extends from digital campaigns and thought leadership to trade-show displays and everyday brand touchpoints. Strong typography and a limited palette keep each application recognizable while photography and messaging flex around the audience.
03 / BRAND IN MARKET
One system, built for every point of contact.
The identity extends from digital campaigns and thought leadership to trade-show displays and everyday brand touchpoints. Strong typography and a limited palette keep each application recognizable while photography and messaging flex around the audience.
03 / BRAND IN MARKET
One system, built for every point of contact.
The identity extends from digital campaigns and thought leadership to trade-show displays and everyday brand touchpoints. Strong typography and a limited palette keep each application recognizable while photography and messaging flex around the audience.
