Redzone Darts
PROJECT OVERVIEW
Redzone Darts turns football into a competitive physical game, using a rectangular dartboard to recreate the movement, scoring, and momentum of a drive. I shaped the brand strategy, identity, product story, and digital experience so the concept could be understood as an immersive football simulation—not simply a themed dartboard.
ROLE
Brand & Product Designer
SCOPE
Strategy, Identity, Product Experience, Digital Design
INDUSTRY
Sports & Recreation
Redzone Darts
PROJECT OVERVIEW
Redzone Darts turns football into a competitive physical game, using a rectangular dartboard to recreate the movement, scoring, and momentum of a drive. I shaped the brand strategy, identity, product story, and digital experience so the concept could be understood as an immersive football simulation—not simply a themed dartboard.
ROLE
Brand & Product Designer
SCOPE
Strategy, Identity, Product Experience, Digital Design
INDUSTRY
Sports & Recreation
Redzone Darts
PROJECT OVERVIEW
Redzone Darts turns football into a competitive physical game, using a rectangular dartboard to recreate the movement, scoring, and momentum of a drive. I shaped the brand strategy, identity, product story, and digital experience so the concept could be understood as an immersive football simulation—not simply a themed dartboard.
ROLE
Brand & Product Designer
SCOPE
Strategy, Identity, Product Experience, Digital Design
INDUSTRY
Sports & Recreation
01 / THE PRODUCT
Football, translated into a new kind of game.
The experience maps the structure of football onto an original dartboard system. Field position, downs, scoring, quarters, and special teams become visible parts of play—giving fans a familiar competitive rhythm in a completely different format.
01 / THE PRODUCT
Football, translated into a new kind of game.
The experience maps the structure of football onto an original dartboard system. Field position, downs, scoring, quarters, and special teams become visible parts of play—giving fans a familiar competitive rhythm in a completely different format.
01 / THE PRODUCT
Football, translated into a new kind of game.
The experience maps the structure of football onto an original dartboard system. Field position, downs, scoring, quarters, and special teams become visible parts of play—giving fans a familiar competitive rhythm in a completely different format.
02 / BRAND FOUNDATION
Positioned as a football simulation—not a novelty.
Research into football fandom, competition, statistical realism, and social play informed the positioning and messaging system. The identity was built to feel fast, credible, and rooted in football culture, creating one clear story across the product, packaging, and launch materials.
02 / BRAND FOUNDATION
Positioned as a football simulation—not a novelty.
Research into football fandom, competition, statistical realism, and social play informed the positioning and messaging system. The identity was built to feel fast, credible, and rooted in football culture, creating one clear story across the product, packaging, and launch materials.
02 / BRAND FOUNDATION
Positioned as a football simulation—not a novelty.
Research into football fandom, competition, statistical realism, and social play informed the positioning and messaging system. The identity was built to feel fast, credible, and rooted in football culture, creating one clear story across the product, packaging, and launch materials.
03 / GAMEPLAY
Complex rules made easy to enter.
I organized the product narrative and supporting materials around the moments players need most: how to move downfield, score, track time, and understand each game mode. The result is a system that feels detailed without making the first game feel intimidating.
03 / GAMEPLAY
Complex rules made easy to enter.
I organized the product narrative and supporting materials around the moments players need most: how to move downfield, score, track time, and understand each game mode. The result is a system that feels detailed without making the first game feel intimidating.
03 / GAMEPLAY
Complex rules made easy to enter.
I organized the product narrative and supporting materials around the moments players need most: how to move downfield, score, track time, and understand each game mode. The result is a system that feels detailed without making the first game feel intimidating.
04 / DIGITAL EXPERIENCE
A digital system built to explain and sell the game.
The website translated an unfamiliar product into a clear path from discovery to purchase. Product education, game modes, included components, and rules were arranged to answer questions quickly while keeping the energy and visual language of the brand intact.
04 / DIGITAL EXPERIENCE
A digital system built to explain and sell the game.
The website translated an unfamiliar product into a clear path from discovery to purchase. Product education, game modes, included components, and rules were arranged to answer questions quickly while keeping the energy and visual language of the brand intact.
04 / DIGITAL EXPERIENCE
A digital system built to explain and sell the game.
The website translated an unfamiliar product into a clear path from discovery to purchase. Product education, game modes, included components, and rules were arranged to answer questions quickly while keeping the energy and visual language of the brand intact.
05 / BRAND IN MARKET
A launch system with room for football culture.
Social content and campaign applications gave the brand a flexible voice across game education, product features, holidays, and football moments. The system could shift between serious competition and fan-driven humor without losing recognition.
05 / BRAND IN MARKET
A launch system with room for football culture.
Social content and campaign applications gave the brand a flexible voice across game education, product features, holidays, and football moments. The system could shift between serious competition and fan-driven humor without losing recognition.
05 / BRAND IN MARKET
A launch system with room for football culture.
Social content and campaign applications gave the brand a flexible voice across game education, product features, holidays, and football moments. The system could shift between serious competition and fan-driven humor without losing recognition.
