Samsung
PROJECT OVERVIEW
Samsung's Memory and Storage landing page was attracting more SSD shoppers, but users struggled to compare categories and reach the right products. I audited analytics, heat maps, and device behavior, then redesigned the responsive information architecture and interface system. Following launch, category engagement rose 6%, product-detail click-through rose 5%, and mobile bounce fell 4%.
ROLE
UX/UI Designer
SCOPE
UX Strategy, Information Architecture, Responsive UI, Prototyping
INDUSTRY
Consumer Technology
Samsung
PROJECT OVERVIEW
Samsung's Memory and Storage landing page was attracting more SSD shoppers, but users struggled to compare categories and reach the right products. I audited analytics, heat maps, and device behavior, then redesigned the responsive information architecture and interface system. Following launch, category engagement rose 6%, product-detail click-through rose 5%, and mobile bounce fell 4%.
ROLE
UX/UI Designer
SCOPE
UX Strategy, Information Architecture, Responsive UI, Prototyping
INDUSTRY
Consumer Technology
Samsung
PROJECT OVERVIEW
Samsung's Memory and Storage landing page was attracting more SSD shoppers, but users struggled to compare categories and reach the right products. I audited analytics, heat maps, and device behavior, then redesigned the responsive information architecture and interface system. Following launch, category engagement rose 6%, product-detail click-through rose 5%, and mobile bounce fell 4%.
ROLE
UX/UI Designer
SCOPE
UX Strategy, Information Architecture, Responsive UI, Prototyping
INDUSTRY
Consumer Technology
01 / INFORMATION ARCHITECTURE
A large product ecosystem, made easier to navigate.
The existing experience mixed consumer and enterprise content while burying the product groupings users needed most. I reorganized the page around clear category entry points, consistent card patterns, and faster decision paths so shoppers could understand the range before comparing individual products.
01 / INFORMATION ARCHITECTURE
A large product ecosystem, made easier to navigate.
The existing experience mixed consumer and enterprise content while burying the product groupings users needed most. I reorganized the page around clear category entry points, consistent card patterns, and faster decision paths so shoppers could understand the range before comparing individual products.
01 / INFORMATION ARCHITECTURE
A large product ecosystem, made easier to navigate.
The existing experience mixed consumer and enterprise content while burying the product groupings users needed most. I reorganized the page around clear category entry points, consistent card patterns, and faster decision paths so shoppers could understand the range before comparing individual products.
02 / RESPONSIVE EXPERIENCE
One system, tuned for every screen.
Desktop, tablet, and mobile layouts share the same hierarchy without forcing identical compositions. Navigation, spacing, imagery, and calls to action were adjusted by breakpoint to preserve scanning rhythm and make product discovery feel intentional on every device.
02 / RESPONSIVE EXPERIENCE
One system, tuned for every screen.
Desktop, tablet, and mobile layouts share the same hierarchy without forcing identical compositions. Navigation, spacing, imagery, and calls to action were adjusted by breakpoint to preserve scanning rhythm and make product discovery feel intentional on every device.
02 / RESPONSIVE EXPERIENCE
One system, tuned for every screen.
Desktop, tablet, and mobile layouts share the same hierarchy without forcing identical compositions. Navigation, spacing, imagery, and calls to action were adjusted by breakpoint to preserve scanning rhythm and make product discovery feel intentional on every device.
03 / PRODUCT STORYTELLING
Technical products, framed around real decisions.
Large product visuals and concise feature stories help users recognize their use case before confronting specifications. The modular system supports portable SSDs, flash memory, enterprise storage, and performance products while keeping each category distinct and easy to scan.
03 / PRODUCT STORYTELLING
Technical products, framed around real decisions.
Large product visuals and concise feature stories help users recognize their use case before confronting specifications. The modular system supports portable SSDs, flash memory, enterprise storage, and performance products while keeping each category distinct and easy to scan.
03 / PRODUCT STORYTELLING
Technical products, framed around real decisions.
Large product visuals and concise feature stories help users recognize their use case before confronting specifications. The modular system supports portable SSDs, flash memory, enterprise storage, and performance products while keeping each category distinct and easy to scan.
04 / OUTCOME
A clearer route from interest to product detail.
The final design paired stronger category orientation with repeatable components and responsive behavior the internal team could carry forward. Product category engagement increased 6%, click-through to product pages rose 5%, mobile bounce decreased 4%, and average time on page increased 3%.
04 / OUTCOME
A clearer route from interest to product detail.
The final design paired stronger category orientation with repeatable components and responsive behavior the internal team could carry forward. Product category engagement increased 6%, click-through to product pages rose 5%, mobile bounce decreased 4%, and average time on page increased 3%.
04 / OUTCOME
A clearer route from interest to product detail.
The final design paired stronger category orientation with repeatable components and responsive behavior the internal team could carry forward. Product category engagement increased 6%, click-through to product pages rose 5%, mobile bounce decreased 4%, and average time on page increased 3%.
