Union
PROJECT OVERVIEW
Union was redesigning its software platform and needed a visual identity that could scale across the product while creating a more cohesive user experience. I designed the logo, then extended the system across the application, website, and supporting campaign materials.
ROLE
Brand & UI Designer
SCOPE
Logo Design • Visual Identity • UI Design
INDUSTRY
Multifamily Technology
Union
PROJECT OVERVIEW
Union was redesigning its software platform and needed a visual identity that could scale across the product while creating a more cohesive user experience. I designed the logo, then extended the system across the application, website, and supporting campaign materials.
ROLE
Brand & UI Designer
SCOPE
Logo Design • Visual Identity • UI Design
INDUSTRY
Multifamily Technology
Union
PROJECT OVERVIEW
Union was redesigning its software platform and needed a visual identity that could scale across the product while creating a more cohesive user experience. I designed the logo, then extended the system across the application, website, and supporting campaign materials.
ROLE
Brand & UI Designer
SCOPE
Logo Design • Visual Identity • UI Design
INDUSTRY
Multifamily Technology
01 / VISUAL IDENTITY
A recognizable identity built for the product.
The project began with the logo. I created a custom wordmark by modifying a modern typeface, focusing on a clean identity that could feel equally at home in the product interface and across digital marketing materials. The relationship between the U and N creates a distinct visual detail, while the U can function independently as an app icon and secondary brand mark.
01 / VISUAL IDENTITY
A recognizable identity built for the product.
The project began with the logo. I created a custom wordmark by modifying a modern typeface, focusing on a clean identity that could feel equally at home in the product interface and across digital marketing materials. The relationship between the U and N creates a distinct visual detail, while the U can function independently as an app icon and secondary brand mark.
01 / VISUAL IDENTITY
A recognizable identity built for the product.
The project began with the logo. I created a custom wordmark by modifying a modern typeface, focusing on a clean identity that could feel equally at home in the product interface and across digital marketing materials. The relationship between the U and N creates a distinct visual detail, while the U can function independently as an app icon and secondary brand mark.
02 / DESIGN SYSTEM
Extending the identity into a working system.
After the logo was finalized, I worked with the team to carry the same visual language through the application. Layouts, typography, color, iconography, controls, and responsive rules were organized into a practical system that made future product work more consistent and easier to execute.
02 / DESIGN SYSTEM
Extending the identity into a working system.
After the logo was finalized, I worked with the team to carry the same visual language through the application. Layouts, typography, color, iconography, controls, and responsive rules were organized into a practical system that made future product work more consistent and easier to execute.
02 / DESIGN SYSTEM
Extending the identity into a working system.
After the logo was finalized, I worked with the team to carry the same visual language through the application. Layouts, typography, color, iconography, controls, and responsive rules were organized into a practical system that made future product work more consistent and easier to execute.
03 / PRODUCT EXPERIENCE
A more unified experience across every workflow.
The interface reflects the visual language established by the identity without making the brand the focal point. Clear hierarchy and repeatable patterns support authentication, lead management, demo scheduling, and follow-up across desktop and mobile.
03 / PRODUCT EXPERIENCE
A more unified experience across every workflow.
The interface reflects the visual language established by the identity without making the brand the focal point. Clear hierarchy and repeatable patterns support authentication, lead management, demo scheduling, and follow-up across desktop and mobile.
03 / PRODUCT EXPERIENCE
A more unified experience across every workflow.
The interface reflects the visual language established by the identity without making the brand the focal point. Clear hierarchy and repeatable patterns support authentication, lead management, demo scheduling, and follow-up across desktop and mobile.
04 / BRAND IN MARKET
One identity across product, marketing, and events.
The system was applied beyond the interface through campaign creative, performance messaging, social content, and live-event materials. Each application stays recognizable while adapting to a different audience and context.
04 / BRAND IN MARKET
One identity across product, marketing, and events.
The system was applied beyond the interface through campaign creative, performance messaging, social content, and live-event materials. Each application stays recognizable while adapting to a different audience and context.
04 / BRAND IN MARKET
One identity across product, marketing, and events.
The system was applied beyond the interface through campaign creative, performance messaging, social content, and live-event materials. Each application stays recognizable while adapting to a different audience and context.
